Ash Parmar is a business owner and community leader with more than 20 years' experience building businesses across retail, distribution, events, and hospitality.

Based in the Waikato, Ash has spent his career creating jobs, navigating regulation, and growing businesses in highly competitive and heavily regulated industries. He understands firsthand the pressures facing New Zealand businesses, workers, and families.

A long-time advocate for individual freedom, personal responsibility, and accountable government, Ash was ACT's Hamilton East candidate and a List candidate at the 2023 General Election. He remains actively involved in community organisations, business networks, and grassroots political engagement across the Waikato.