Amanda Roberts is an advertising strategist, business owner, and former elected trustee with more than 20 years’ experience helping businesses and organisations grow. She is the founder and director of Aligned Media, supporting small businesses across New Zealand with marketing strategy, communications, and customer engagement.

Elected to the Waitākere Licensing Trust in 2022, Amanda was a strong advocate for accountability, leaner governance, and breaking up West Auckland’s licensing monopoly. Before launching her own business, she held senior leadership roles across New Zealand’s media and advertising industry, working with major brands including McDonald’s, Kathmandu, Visa, House of Travel, and the University of Auckland Business School.