Alex Price is a senior healthcare executive with more than 20 years’ experience leading large-scale healthcare operations across New Zealand and the Asia-Pacific. Holding a Bachelor of Chemical Engineering (Hons) from the University of Canterbury and an MBA from IMD Lausanne in Switzerland, Alex began his career as a management consultant with the Boston Consulting Group in Tokyo before joining Fertility Associates.

Now serving as CEO of Fertility Associates in Auckland, Alex has overseen the organisation’s growth from three IVF clinics into an international healthcare network spanning three countries, 12 clinics, and more than 450 staff. He brings extensive experience in healthcare management, clinical governance, technology integration, and improving patient access and outcomes, with a strong focus on operational efficiency and delivering high-quality healthcare services.